Challenge recruitment season is a period of time that your RAG selects in order to recruit students to come on the charity challenge events that you are running throughout the year. There are a few different ways that RAGs choose to do this and the way you choose to do it can impact the amount of people that sign up to challenges, however, this can be a trial and error situation and certain processes may work for your university that don’t work for others.
One of the most common ways that RAGs run their recruitment is by taking a period of months between the start of the university academic year and Christmas before the challenge providers close their sign ups. Recruitment is normally done at fresher’s fairs at tables and giving out flyers as well as using innovative ways such as Tinder to put out an advert for challenges and allowing people to swipe “right!” if they want more information.
If you are a RAG which is running more than one challenge throughout the academic year then you may want to spread your recruitment over the academic year. Some RAGs who have done this previously have found that it works much better for them and they have had a lot more people signing up. One way they do this is by pushing the sign up opportunities for Kilimanjaro for a solid month (without mentioning the forthcoming other challenges) and meeting a sign up requirement. They then stop advertising this one challenge and move onto the next one which might be something like the Bilbao Night Marathon and then people sign up for that one and so on… This needs to be discussed with the challenge provider as you need to make sure there is enough time for people to sign up and you can meet your sign up targets.
Challenge recruitment season is a big time for RAGs and I will do a post on some of my best tips for recruiting students! Good luck!